Make Your Own Brochure
Any business that is looking for a way to increase sales should be interested in brochure printing. This is one of the best ways to get people familiar with your company, products, or services. It is an affordable way to make a great and lasting impression. By using these brochures, you will be increasing your company’s values. No matter how large, or small, this is something that will benefit any product line or corporate marketing plan.
Brochures should always look clean, crisp, and a clear concept on the front cover. Make sure you do not include too many images to take away from the concepts detailed. Also, use clear and readable "Fonts" like Arial so you will not confuse the potential customer in what you are offering.
Do not use too many images and cluttered text; it might overwhelm the customer with too much information. Make sure to focus on one to two images and a brief description per page, that way your customers are in tune with what you are selling before going on to the next page.
If you would like consumers to know more about your business and the products and services that you offer, you may wish to have brochures available. Many companies offer brochure printing. You can include many of the unique features about your business that stand out from others in your industry. Many times, you can also have them printed with professional stock photos to make them more appealing.
After you have your brochures, you will want to think of how you would like to distribute them. If you have sales staffs who visit business owners, this is a great tool for them to have. They can leave them with the potential customers to look over if they need to show it to other decision makers. They can also incorporate it in their sales presentation.
Paper selection is an essential element in print projects. Deciding upon a paper is often very puzzling; there are several various types and brands of paper available today. When selecting paper, make sure to understand that the choice you make for your project will affect how it the printed piece is perceived. Before placing a printing order, it is a good idea to request a paper sample for each paper you are considering for the project.
Brochure Paper
Paper choice is an important part of successful brochure printing, the paper you chose for your brochure can subliminally impact your brand image as much as a poorly thought out campaign, so it's important to make the right decisions.
The most popular brochure paper is 157 gsm copper paper, you can also choose other paper weight such as 105 gsm, 128 gsm, 200 gsm, 250 gsm, 300 gsm, etc. There are many advantage of using 157 gsm copper paper for brochure printing, low cost, fast printing, moderate thickness, and strong color expression. It is a very economical and very practical printing paper material, which is suitable for various industries and has obvious effects.
Paper Density
Paper density refers to the thickness of the paper and is measured in GSM (grams per square metre). A higher GSM equates to a thicker paper which may give a more professional look to your campaigns, but it won't be suitable for every task. There are no hard and fast rules for paper density, but some types will be more obviously suitable than others.
- 35-55 GSM is typically used for newspapers. The paper is thin and so effective for lots of pages which are low cost and don't need to last long.
- 90 GSM is a typical paper for inner magazine pages.
- 130-170 GSM is a standard weight for a good quality poster you would expect to last for a while.
- 170-300 GSM would be suitable for most corporate brochure printing. You might need to compromise GSM slightly if you have a large number of pages to ensure the brochure lays flat and is not excessively bulky
- 350-400 GSM is thin card, so probably what your business cards are made from. If you chose too low a GSM for your business cards they will be flimsy and may give the wrong impression of your business.
